How to Use This Guide
These aren't "gotcha" questions to test your advisor. They're conversation starters that help you understand what you're being shown, evaluate whether it fits your needs, and determine if you might benefit from specialized LTC expertise. Click any question to see why it matters and what to listen for. They help you understand:
What Kind of Product
Whether you're being shown a product that matches your primary goal.
What Options Exist
The levers you can pull to customize coverage to your needs.
Knowledge Depth
Whether your advisor has specialized LTC knowledge or needs support.
Product Access
Whether they can show you the full market or are limited to certain products.
If Your Advisor Struggles with These Questions
It doesn't mean they're a bad advisor—it means LTC planning may not be their focus. Consider asking:
- •"Can you bring in a specialist to help with this piece?"
- •"Would you be open to co-brokering this with someone who focuses on LTC?"
- •"Can you refer me to someone who specializes in this area?"
The goal isn't to replace your advisor. It's to make sure this critical decision—one that can become a million-dollar mistake—gets the specialized attention it deserves.
Understanding the Product You're Being Shown
These questions help you understand the fundamental structure and purpose of what you're being offered.
How Will You Actually Receive Benefits?
These questions reveal whether the product will work the way you expect when you actually need care.
Customization Options
These questions help you understand the levers you can pull to tailor coverage to your needs.
Questions That Reveal Knowledge Depth
These topics require specialized knowledge. If your advisor can't answer them, it may simply mean LTC planning isn't their specialty.
Product Structure Knowledge
Tax Treatment Knowledge
Underwriting Knowledge
Understanding Product Access
These questions help you understand whether your advisor has access to the full range of products that might fit your situation.
The "Invisible Handcuffs"
These questions aren't about whether your advisor is good or bad. They're about understanding whether they have access to the products that might be right for YOUR situation—or whether they're limited to what's on their firm's shelf.
Questions About Product Access
Understanding the Recommendation
Questions That Often Get Overlooked
These questions frequently get missed—not because advisors don't care, but because LTC planning falls outside their primary training.
Goal Clarity
Family Impact
The Timing Question
The Bottom Line
Long-term care planning is one of the most consequential financial decisions you'll make—and one of the most neglected by the financial industry. Not because advisors don't care, but because:
- •It's complex and spans multiple product categories
- •It requires specialized knowledge most advisors weren't trained on
- •Product access varies dramatically based on where an advisor works
- •It's easier to postpone than to address
Your job isn't to become an expert. Your job is to ask enough questions to understand whether the person helping you has the knowledge and access to truly solve your problem—and to bring in additional expertise if they don't.
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